HOW BEST TO
PREPARE YOUR
STUDENTS FOR
A CAREER IN
DIGITAL MARKETING

LATEST THINKING, DEVELOPMENTS
AND TRENDS

The Journal of Digital & Social Media Marketing – contains the latest insights of top practitioners.

The Journal of Digital & Social Media Marketing is the place to learn what leading digital and social media marketing professionals at major brands and agencies are thinking and doing in their everyday work. By publishing in-depth case studies and research articles focusing on what works best, when and for whom each quarterly 100-page issue provides an invaluable resource for students beginning their career in the field. The journal is at the leading edge of changing practice in this rapidly evolving environment, publishing content that is practical, peer-reviewed and relevant.

Issues and Topics Regularly Covered:

DIGITAL MARKETING
SOCIAL MEDIA MARKETING FOR B2C, B2B, NOT-FOR-PROFITS
EMAIL MARKETING
RUNNING EFFECTIVE DIGITAL CAMPAIGNS
SEARCH ENGINE MARKETING AND OPTIMISATION
ONLINE PR AND REPUTATION MANAGEMENT
WEBSITE DESIGN AND MANAGEMENT
MEASUREMENT AND ANALYTICS FOR SOCIAL MEDIA AND DIGITAL MARKETING
MOBILE MARKETING
VIDEO MARKETING
VIRAL MARKETING AND SOCIAL MEDIA
AFFILIATE MARKETING
MANAGING DIGITAL TEAMS
LEGAL CONSIDERATIONS FOR DIGITAL MARKETERS

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RECENT CONTRIBUTORS:

Chris Reynolds

Consumer Intelligence & Analytics

Condé Nast

J. Perelman

Manager, Agency Strategy

BuzzFeed

C. Mouchbahani

AVP, Digital Communication

Deutsche Bank

Noah Tratt

Global Senior Vice President

Expedia

Why The Journal Of Digital & Social Media Marketing?

Quality Information

There's a lot of noise on the internet and clutter when you search for material that will help your students. The challenge is to find authoritative, high quality guidance on digital and social media marketing written by professionals doing the job on a daily basis rather than 'gurus' or those offering 'bitesize' articles. Journal of Digital & Social Media Marketing publishes articles by top practitioners in B2C, B2B and not-for-profit marketing as well as leading academics. Each provides detailed, practical guidance on the latest thinking and practice in this rapidly developing, new environment which students can apply in their studies and help prepare them for the world of work.

Peer Reviewed

Journal of Digital & Social Media Marketing is peer-reviewed by an expert editorial board of leading professionals from major brands, agencies, universities and business schools (a list of which can be found below). Every article undergoes a rigorous peer-review process prior to being accepted for publication to ensure it is authoritative, accurate and intellectually robust. It's what you need to ensure your students get the very latest business practice in an academically rigorous format.

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Who Is It For?

All academics planning or teaching courses on digital and social media marketing, marketing, brand management, consumer behaviour and marketing analytics. Students embarking on a career as a digital marketing executive have found the journal an indispensable resource - for insight into current business thinking and practice and to learn what their potential employers are doing.

Read subscribers' testimonials in the box below to see how useful subscribers have found the case studies.

Forthcoming Content

A selection of the peer-reviewed articles and real world case studies scheduled for publication in Volume 3 - which consists of four quarterly 100-page issues - includes:

Making mobile an important part of your marketing plan: How to create a successful mobile paid search strategy and develop a mobile friendly site
Diane Pease, Inbound Marketing Manager, Cisco
Campaigns using paid social media to share and spread Coca Cola’s sustainability stories that ultimately drove increases in brand love and company trust
Tim Goudie, Director of Social Media, Sustainability, The Coca-Cola Company
Pay per click: Revamping inherited campaigns to maximise effectiveness and improve PPC results
Darryn Almeida, Head of PPC, Travel Republic
Optimising programmatic advertising
Sammy Austin, Head of Programmatic, MoneySuperMarket
Dell’s media mix modelling and online fractional attribution initiative: Optimising the transactional MARCOM investment and spend process for maximum business impact
Anil Dania, Digital Solutions Lead, Marketing Decision Sciences and Social Media Analytics, Dell
Multi-channel attribution: Specific models and best practice
Nick Necsulescu, Senior Manager, Customer Segmentation, TD Bank Group
Digital marketing transformation at BMW
Steven Althaus, Director of Brand Management and Marketing Services, BMW Group
Analysing product perception and brand sentiment with big data tools
Ankur Gupta, Director, Big Data, Sears Holdings
The results and implications of the digital ethnographic research conducted for The Digital Consumer Collaborative
Martie Woods, Lead Strategist, Thought Leadership, Stone Mantel and Ken Kellogg, Senior Director, Digital Research, Marriott International
Going viral on YouTube
James M. Leonhardt, Assistant Professor of Marketing, New Mexico State University
How organisations can become a social business: Embedding social media across the organisation
Selena Gabat, Head of Social Media, Sky Deutschland
Tapping into user habits to create a strong digital presence
Toby Chishick, Social Media Director, JWT London
How FedEx uses ‘human data’ to drive engagement
Ernan Roman, President, Ernan Roman Direct Marketing and Mike Rude, Managing Director, Customer Experience, FedEx Corporate Services
Using analytics to make sense of your audience data
Lukasz Zelezny, Head of Organic Acquisition, uSwitch
The competing merits of social media vs. email
Thai Randolph, VP, Consumer Marketing, Sony DADC New Media Solutions
How foreign affairs departments are adapting to the new digitally connected world
Jennifer Charlton, Communications/Social Media, Consulate General of Switzerland – New York
Mastering adaptive customer engagement across an organisation
Marcus Ruebsam, Head of Strategy for Marketing LoB, SAP
The death of TVCs: Utilising social videos to enhance reach and engagement
Ayman Abdel Jaber, Brand & Marketing Communications Manager, Lacasa Architects
Emerging trends within paid search marketing
Gemma Howley, Head of PPC, Manning Gottlieb OMD
Abandoned basket: Guarantee ROI and returning customers with one email
Al Keck, Managing Director, toinfinity

Editorial Board

Journal of Digital & Social Media Marketing is guided by an expert Editorial Board consisting of leading professionals and academics in the field who peer-review every article submitted for publication to ensure it is practical, authoritative and relevant:

Danielle Atkinson Head of Merlin Fundraising Integration, Save the Children UK

Mark Bisard Vice President & Senior Counsel American Express

Tom Broom Vice President, Business Development and Digital Media IMG

Bellinda Carreira Executive Head, Interactive Marketing Standard Bank

Mark Chong Associate Professor, Corporate Communication Singapore Management University

Sangeet Choudary Founder, Platform Thinking Labs, Chair, MIT Platform Summit, Entrepreneur in Residence INSEAD

Beatrice Cornacchia Head of Consumer Marketing MasterCard Worldwide

Jean-Francois Denault CEO Impacts.Ca

Michael Docherty Head of Digital Cancer Research UK

Nichole Goodyear Executive Director, Social Media Advertising Consortium & Strategic Advisor Social Media Technology

Frauke Hachtmann Associate Professor & Advertising & PR Sequence Head University of Nebraska-Lincoln

Andy James Chief Executive 1st Central Insurance Management

Brendan J. Keegan Senior Lecturer in Digital Marketing Manchester Metropolitan University

Adam Kmiec Director, Global Digital Marketing and Social Media Campbell Soup Company

Ardi Kolah Director of Training and Content EU Compliance and Recruitment

Kerri-Ann L. Kuhn Senior Lecturer, School of Advertising, Marketing and PR Queensland University of Technology

Yam B. Limbu Assistant Professor, Marketing, School of Business Montclair State University

Andrew Markowitz Director, Global Digital Strategy Group GE General Electric Company

Scott Monty former Global Digital & Multimedia Communications Manager Ford Motor Company

Steve Olenski Senior Creative Content Strategist Responsys

Stacey Politi Senior Marketing Manager Yahoo! Screen

Maria Poveromo Senior Director, Social Media Adobe Systems

Jonathan Richman Founder Dose Marketing

Randall S. Rozin Global Director, Brand Management and Marketing Communications Dow Corning

Gary Spangler Marketing Manager, Digital and Social Media DuPont

John Stauffer Vice President Social @ Ogilvy

Michael J. Tullier APR Manager, Communications & Marketing Auburn University Office of Development

Tim Washer Social Media Manager Cisco

Hagen Wenzek Principal, Freestyle, Advisory Board member Martini

David Witt Group Director, Brand Strategy and Engagement; Leader, Midwest Region WCG

What People Say About Us

“The Journal of Digital and Social Media Marketing provides a unique blend of practitioner and academic expertise to offer the reader an in-depth understanding of digital marketing case studies and authoritative opinion. Each article passes a peer-review prior to publication, by leaders in the industry from around the globe, ensuring the reader gets the best-of-the-best in digital marketing insights.